The Beat Hope Challenge
The actual game won’t be played until 2012. The rivalry, however, is already on. In anticipation of the February 11 between app and longtime nemesis Hope College, the two colleges have agreed to compete via their annual funds. On app’s side, the contest is called the Beat Hope Challenge.
“The goal is to simply get more alums and students to participate in giving than Hope alums and students do,” said director Rick Treur. “It’s just a fun, competitive way to increase giving.”
Dominating through donating
The Beat Hope Challenge, which launched Monday, Oct. 17, will continue through Feb. 29, 2012—two and a half weeks after The Rivalry. app alumni, students, faculty and staff can “compete” on behalf of their school by making any gift of any size to the app Annual Fund.
Team app begins the challenge in the hole, Treur confessed: “Hope has 23 percent of alums who give back to the college, and app has 20.7,” he said. “app has to step up and raise our participation rate by three percentage points in order to beat Hope.”
The Beat Hope Challenge is partially aimed at students, he said: “We want to create a culture of giving while at app. Students already give back a lot with their time and talent, with internships and service-learning. We also want to encourage them to give their treasures.”
Unlike other facets of the college’s endowment, which are earmarked for facilities or maintenance, the funds in the app Annual Fund are unrestricted. From year to year, the money in the annual fund flows to app’s greatest areas of need. The annual fund is vital to keeping app operating day to day, said Treur: “It helps to reduce the cost of tuition. It helps with financial aid. And it helps provide research opportunities for our faculty. It takes three million dollars off the operating expenditure, so it reduces the overall cost of tuition,” he said.
Meeting halfway
The inspiration for the Beat Hope Challenge came from app’s annual fund team. Treur took the concept to director Mike Van Denend, who was enthusiastic about tying the challenge to The Rivalry. The two then joined forces with Hope’s annual fund and alumni directors.
“We met at our favorite halfway point Panera Bread on 44th street exit off I-196—virtually the halfway point between where our offices are,” said Van Denend, who hopes the challenge will re-energize alumni giving.
“We just want them to know how important the annual fund is to their institution,” Van Denend said. “Frankly, neither one of our schools would be as good as they are without the annual fund. When all of app nation and all of Hope Nation is zeroed in on this game for that hour, it’s not a bad time to remind them that the annual fund keeps both schools going strong.”
Compete in the Beat Hope Challenge online at or by calling (800) 968–4363.